best 5 tips for content marketing - the-all-indian-news

best 5 tips for content marketing

so today I'm gonna give you my top five tips for content marketing,

content marketing will probably be the buzzword of 2016 and on some level I'm upset about that but it's okay because I'm actually really good at content marketing I'm gonna tell you how you can be better at it yourself so from the first things you need to understand before I get into these tips is that content marketing is about strategy content marketing is about creating value for your audience but also value for yourself as a business as a brand so when you go into content marketing you really need to make sure that you know who you are and what your values are and also your audiences this doesn't count as one of the tips but it is the what I would say the philosophy behind effective content marketing versus just being spam

tip number one

have a clear communication strategy for all of your content this means knowing the tone that means if your tone is gonna be casual then that needs to be consistent if it's gonna be professional then that needs to be consistent if it's gonna be academic then that needs to be consistent and all of that is so important and it directly ties into I would say

tip number two

is which is know your audiences so knowing who your audience is and knowing what your tone what your communication strategy is they're in direct alignment because one is gonna dictate the other if you're speaking to students then I would say that it's probably not going to need to be very professional in academic to appeal to that audience even if you're giving educational based information casual is probably going to be more impactful particularly if you're trying to get them to buy you're not gonna want to come off sales pitchy you're not gonna want to talk down to them you're not gonna want to speak over their head because they are just learning this stuff so you would want to adapt your strategy to the audience and you'd want to consider that in your tone it's not about you and entirely how you want perceived it is a little bit but it's about what is your audience need from you and what's gonna make you relatable because that's what's gonna drive a sale

tip number three 

understand the context of the platforms that you're marketing in marketing in pair scope is very different than content marketing in YouTube and it's very different than content marketing in blab and it's very different than content marketing in a blog it is all different it's different than content marketing on a podcast all these things have their own nuance and their own context I actually probably will do individual videos about that and about the context of each of these platforms but I'll give you a short example right now YouTube is built on the backbone of search that's what it's real value is is search and archiving kind of like Netflix the value of periscope is that's live and you're there and you can engage like if you were at someone's speaking engagement it's not about the fact that oh it's live it's more about the fact that it being live and you being in the audience means you can ask a question and get a direct answer and so that's what the real value is their blab is about the fact that there's four people practically talking at bars tools or our coffee shop that can interact face to face to face and people can rotate in and out from the leave comment section so that's a good you know difference of context of platform all three of these things are video and yet all three of them are different and would appeal to different people and equally important they all have a different practical business application so you can't sit there and just always think that you can repurpose content or that you can attack the same methods in different platforms it doesn't work so you need to value context as well in your content marketing you can't always take what was good in a podcast and make that good in a blog post because podcaster listened to passively so we can listen to that in the car while they're on a commute to work they can't do that with a blog post so the time that they took the listen may not be the time that they take to read and you need to respect that so that's what we mean when we say things like context of platform or respect the platform that you're in it's why I don't repurpose YouTube videos as a podcast even though that would be easy because the YouTube video I have hand gestures and I have you know facial expressions and that's what I did in that moment that might not translate very well to just audio even if some of you are you know clicking over to another tab and just listening for the information that may not work for all viewers so in a podcast I'm I be able to go deeper since I don't have the distraction of a camera and my you know presence my appearance my performance whatever that is so I can focus on my words and the usage of my words and my pacing a lot more so respect the context of the platforms and the type of media that you're in

tip number four

respect your audience's time when you're doing content you need to respect your audience's time which means that you need to give them that upfront value you need to tell them why they're here and what they're gonna get as quickly as you can regardless of whether that's in your print whether that's on a blog post or article whether it's at the beginning of a video or even at the beginning of a podcast they need to know why they're here so they can make an informed decision as to whether or not they're gonna continue to invest the time here that might seem disadvantageous for you because you're like oh I want to string them along for as long as possible to absorb as much value but that makes you a taker and people don't respond as well to take her so much as they do to people who are giving I'm not saying you can't align this to a right hook meaning what's in it for you you should but you should also respect the audience's time and know when that's appropriate and setup for it which actually leads us directly at

tip number five 

tip number five calls to action aka right hooks aka align your content to your business objective and goal too many people too many marketers too many you know would-be marketers do content for the sake of doing content they have no real business savvy and no business objective tied to what this content is supposed to accomplish not only for the audience but for them as a business or as individual I have very specific goals for every piece of content that I produce whether it's here in YouTube or whether it's my new podcast or whether it's an article that I've written for another publication or for my own blog I have a very specific goal in mind not only for the audience but also what I want to achieve through it and that could be any number of things it can be raising to my public profile it could be getting people to go to my website it could get be getting someone to buy something in an affiliate link it could be someone hiring me there are any number of things that I'm doing with the content that I have a call to action a strategy aligned to it could be something as simple as one to grow my email list but if I don't make that call-to-action something that planned for the very beginning and I do it as an afterthought that it won't match up and sync up with the content and so it's less likely to convert and you want your content to convert that is the point of the content marketing aside from brand awareness so those are my top five tips for content marketing if you have questions about content marketing go ahead and leave those comments in the description



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